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Promoting hot stone massages over the new year

Promoting hot stone massages over the new year

The new year is now upon us, so what better time to promote a relaxing and unwinding hot stone massage to your clients? Not only will it work wonders as a relaxing treat to tackle the January blues, but will help relieve tired muscles for those who may have embarked on a new fitness regime as part of their new year resolutions.

As a professional massage therapist, promoting your services is a core part of your business, not only to gain repeat custom from existing clients but to reach out to new customers too. Many people who choose to have massage therapies such as hot stone massages will become repeat customers, as once they experience first hand the relaxing benefits of regular treatments they are sure to come back for more!

Heat has been regarded as an effective method of relieving muscle tension and pain for years, but there are many other benefits that this particular therapy can deliver, such as reducing stress and anxiety, improving sleep, and helping to relieve the symptoms of existing conditions. 

Over the new year period, it is essential to keep promoting the benefits of hot stone massages to your clients, via email, social media or however you choose to keep in touch with them. Here are some ways in which you can effectively promote your hot stone massages in order to maximise on the ‘new year new you’ craze. 

Run a special offer - providing a discount or package of treatments is a great way to secure additional bookings and still make a good margin on your treatments

Run a giveaway - running a giveaway for treatments or products, particularly on social media, is an effective way of gaining new followers and encouraging new customers to try out your services.

Create gift vouchers - Printing off gift vouchers is a smart move over the January period, as people are always looking for health and beauty gifts for friends and family, particularly those who have a January birthday! 

Send a new year email - Sending a new year message to your existing customers is a great way of keeping in touch and putting you back into their mind. It’s a subtle technique, but could lead to either direct bookings for themselves or as gifts for their loved ones! Either way, you’re onto a winner!

In addition to your marketing efforts, it is vital to have a high quality hot stone massage set so that you can really deliver on your promises for complete relaxation and bliss! Why not take a look at our fantastic range of hot stone massage products to ensure you are fully prepared to deliver the perfect massage experience in 2020!

Good luck!

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